Digital board in Gillette Stadium designed in concession with several other billboards.
DraftKings
As a Creative Design Intern at DraftKings I worked on a variety of UX/UI projects as well as an assortment of ad and print campaigns, for DK and their partners. I worked with a team of designers to produce various digital ad campaigns for the NFL. Using Photoshop and Illustrator I was tasked with resizing various works and importing them into Celtra. In Celtra–a software used to customize a large quantity of design files quickly–I redesigned hundreds of ad campaigns by hand for stakeholders to customize as they pleased. As my first project I spearheaded an awareness campaign for DraftKings’ support of Colorado’s Water Wins. I was given brand guidelines and created social media posts, websites and email banners. Most notably I was in charge of all of DraftKings NFL in arena assets. I was given guidelines for six stadiums around the country, working with various stakeholders and higher-up designers to bring together cohesive signage to the NFL. This included billboards, LED ribbon banners, posters, TV’s, announcer sidebars and more. 2021
